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I wonder why those big brands will not participate...
I would imagine it is due to cost. Doing a model launch on YouTube and other web venues is probably much less costly for them.
 

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Discussion Starter · #4 ·
8 new and refreshed Honda's on display

MV Agusta with 2 new ADV bikes, one with new "Cyborg" Automatic transmission, similar to DCT
 

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I would imagine it is due to cost. Doing a model launch on YouTube and other web venues is probably much less costly for them.
This is it. Most big event things like this are slowly becoming less popular for reasons stated above. The only real reasons now are to get the press on your side by engaging with them and even that has really turned into get the influencers on your side. It’s still a fun thing to do though for launches where everyone shows off thier stuff and you get to walk around and touch things. That will never be replaced but the costs for them are pretty big to do them considering alternatives these days.
 
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